Strategie Marketing Digital

Era marilor inovatii tehnologice, in care timpul de raspuns, mobilitatea si accesul la informatie sunt esentiale in a tine pas cu societatea in permanenta evolutie si miscare este era in care smartphone-urile si tabletele au devenit cel mai bun prieten al omului.

In acest context, website-urile mobile-friendly nu mai sunt de mult doar un trend in domeniu, ci mai degraba o forma de adaptare a mediului online la necesitatile consumatorilor sai.

O agentie de web design cu viziune clara asupra tendintelor si a necesitatilor de dezvoltare in domeniul, va va propune solutii eficiente si inovative pentru optimizarea business-ului online, avand in vedere tendintele de piata, noile tehnologii si modalitati de utilizare optima a acestora.

SEO este o componenta de baza a strategiei de marketing digital, conform noilor tendinte, un website mobile-friendly este cerinta esentiala pentru o vizibilitate si o utilitate a site-ului care sa aiba rezultate notabile.

Daca ai ales ca site-ul tau sa reprezinte modalitatea prin care optimizezi resursele companiei si mai mult decat atat, sa iti dezvolti si sa iti imbogatesti lista de clienti si parteneri, iar in acest sens, ai inteles ca SEO este o componenta vitala, atunci, cu certitudine vei considera ca fiind cat se poate de necesara, optima si eficienta dezvoltarea unui website responsive.

Iata si argumentele date de ’greii’ domeniului, menite sa spulbere orice indoiala in legatura cu directia pe care dezvoltarea de website-uri a luat-o la nivel inal:

Responsive web design recomandat de Google

Reprezentantii Google afirma ca webdesign-ul responsive este configuratia mobile recomandata din perspectiva eficientei privind motorul de cautare, chiar mai mult, specialistii Google considera ca aceasta reprezinta cele mai bune practici industriale.

Acest lucru se datoreaza faptului ca designul site-urilor responsive au o singura adresa URL si HTML , indiferent de dispozitivul de pe care este accesat, fapt ce il face mai usor si mai eficient pentru indexarea Google si organizarea continutului de catre motorul de cautare. In contrast cu un site dedicat accesarii de pe mobil, care are un URL si HTML diferit de omologul sau destinat accesarii de pe desktop,  impune necesitatea indexarii mai multor versiuni ale aceluasi site de catre Google.

De asemenea, prin implementarea webdesign-ului responsive, se faciliteaza in mod considerabil accesibilitatea site-ului pentru utilizatori; interactiunea, share-uirea si link-uirea fiind procedee in mod vadit simplificate.

Unul dintre aspectele cele mai apreciate ale webdesign-ului responsive este acela ca utilizatorul poate accesa informatia, indiferent de dispozitivul utilizat si de dimensiunea ecranului pe care acesta il detine.

Aceasta este o caracteristica importanta deoarece este aproape imposibil sa se anticipeze care vor fi dispozitivele si dimensiunile ecranelor pe care le va utiliza fiecare dintre vizitatorii site-ului. Un site care functioneaza bine, independent de aceste variabile va oferi utilizatorului o experienta mai placuta si mai consistenta decat un site dezvoltat special pentru mobil, care este proiectat pentru a fi  vizualizat de pe un device cu dimensiuni specifice ale ecranului.

Dorinta de autodepasire, informarea permanenta si autodidaxia echipei, creativitatea, originalitatea si eleganta proiectelor realizate, reprezinta argumentele care trebuie sa stea la baza alegerii agentiei care sa realizeze dezvoltarea afacerii tale la nivel online.

Design Tips to Remember

Most charities today rely on the voluntary funding offered by others and the money provided is distributed very carefully. This means that many charities don’t have a lot of money to put into website design. However, there are still things that can be done to get the most out of these websites and it all hinges on the right charity web design. These websites need to provide important information while working to get others involved. To get the most from your charity site, here are a few design tips you need to keep in mind.

Tip #1 – Make Sure You Have a Mission

One of the most essential parts of your charity web design should be a place to put your mission statement. Basically, your mission statement is a tagline that can succinctly communicate what your charity is really all about. Usually mission statements are 1-3 sentences long, but you should avoid allowing them to be too long or they may not make the impact that you want. With a good mission statement on the site, you can let visitors quickly know what your charity is all about.

Tip #2 – Show What You Do with the Money

When you are coming up with your charity web design, it’s also a good idea to have a place where you show what you do with the money that you use. People want to know where there money is going when they donate to a charity. Use your design to show people how they are making a difference with the money that they donate.

Tip #3 – Add Photos

You definitely want to add in photos as a part of your charity web design. The photos you choose should help show your sponsors how they will be helping with their contributions. Show pictures of the people that the money will go to help or pictures of projects being done with the money that has been donated. This way your visitors can really visualize the help that they will be giving when they give their money to your charity.

Tip #4 – Ensure You Have a Good Donate Button

Probably one of the most important parts of your charity web design will be your donate button. Make sure that this button is very obvious on your site so people will not miss it. It should have a prominent position as well. It’s usually a good idea to have the donate button show up on every page of the site as well so visitors to the site can find it no matter what page they are viewing at the time. Create a donate button that is attractive as well so it looks nice with the rest of the website.

Creating a website for your charity doesn’t have to be difficult. With a few easy tips, you can have a good charity web design that will make your website an effective tool for your charity. Remember, many people go to the web today when they look into charities, so make sure your website is ready for visitors by using these tips as you create your site.