When you are designing a website, usability is extremely important. This allows visitors to easily access the information they are looking for on the site. The good news is that creating a usable website doesn’t have to be expensive. Knowing a few basics can help you to design a site that is easy to use, which is sure to attract more visitors. If you’re working to design a great website, here are a few web design tips you definitely should use.
Tip #1 – Add a Tagline
One of the important web design tips to remember when designing a site for maximum usability is to add a tagline to your website. This is basically a motto or statement that can be used to state your mission or philosophy. On the first page, this should be the main element that is seen. It should use one phrase to describe the entire site. Websites only have a few seconds to get the attention of visitors and a clear tagline can help keep the attention of your visitors so they are more likely to look at other pages on your website.
Tip #2 – Include a Site Search
Another of the important elements that should be included in your website design is a site search option. Users like to have the option to easily search for something on a site. The search text field should be at the top of the website so users can easily find it. Also, it’s recommended to make it about 27 characters wide so that it is easy for text to be seen when doing a search. Show the search button clearly as well.
Tip #3 – Avoid Too Many Graphics
While a few graphics can definitely add to the design of any website, too many graphics can be a huge problem. You don’t want to distract the visitor from the main purpose of your site by overusing the graphics. Don’t work to decorate the site. You only want to use graphics to actually improve the web page, not to simply add decoration. When it comes to graphics, less is going to be more when it comes to the usability of the site.
Tip #4 – Create Pages That are Easy to Scan
It is also very important to create pages that are easy to scan when you are designing a website. Pages that can easily be read are going to help you keep visitors coming back again and again. Most users on the web today scan through web pages instead of actually reading them. They look for lists, bold text, and titles. This means that you want to design your text for easy eye tracking so users won’t just click away from your page.
These are just a few of the great tips you can use for your own website design. Remember, you want a website that is easy for your visitors to use. If they cannot easily use the site, chances are that they will leave your site and never visit again. By implementing these tips, you can ensure that the entire website is designed with maximum usability in mind. You’ll find it easier to engage first time visitors and you’ll also encourage return visitors as well, which is sure to help your business become more successful on the web.