Web designing requires creative thinking & professional expertise. An organized strategy helps in creating an effective website which can keep audience engaged on it for a longer time. But the question is what needs to be done?
Here are some tips to create a fabulous website:
Target audience: While preparing a web designing strategy, one must keep in mind what segment of society one wants to target & accordingly frame a website.
Content: Always remember users stick to a website only for 7-8 seconds & leave the website if they don’t find useful content. Websites that load faster attracts maximum crowd. Web designing strategy works on the reverse theorem i.e. less is always more. Keep the pages/ paragraphs/ chapters short & optimized.
Images/graphics: Dressing a website with an image that looks nice but doesn’t elevate the web page is a hole on your pocket. Avoid using flashy images that flicker or rotate as it decreases readability of the content & users tend to depart immediately. Optimizing images/graphics that fits the content is a web designing element that always helps even low speed broadband users to readily access the website.
Sound navigation pattern: Usability of a website should always be kept in mind while working on a strategy. It has been observed users read between the lines & pay more attention to headlines, sub-headlines, bold text etc. Hence make it a point to cache the content above the fold avoiding any scroll downs. Reducing the number of pages will make your navigation structure consistent matching users needs.
Simple Layouts: Select a simple layout that helps the users to flip through pages freely without any hindrance. Instead of putting code everywhere on the website, it is better to maintain a separate CSS. An important web designing tip is to use sitemaps & avoiding scripts like Java & Ajax.
Standard fonts & limited color scheme: Decorating a website with different colors & fonts may sound appealing but in reality it is disappointing for the audience. An important tip is to use standard fonts & a perfect combination of limited colors thereby minimizing visual distractions.
Browser/Operating System & Mobile friendly website: Website that runs smoothly on one browser but fails to function on other reduces site’s visibility. After framing a website as per the web designing strategy always check its functionality on various browsers like Google Chrome, Internet Explorer, Yahoo etc. Same goes for multiple operating systems & mobiles also.
Search bar: Always place the search bar on the top of the website within easy reach of viewers so that readers can find instantly what they are searching for.
Links: A strong tool is to avoid embedding links in a new window as this is not SEO friendly & annoys the users.
Feedback platform: A website if used effectively can serve as two-way traffic. We can get ample information about our users through a form & vice versa.