Are you looking for a template to save designing a web site? You will find many, especially if your site is built on the WordPress platform. The thing to keep in mind is that not all templates are created equal. But you probably already figured that out for yourself. In fact, some are downright ugly.
That’s not to say that ugly sites aren’t profitable, because many do make incredible sales. So it’s not so much how pretty the site is, but more about whether or not it suits your particular needs and your niche audience.
The main purpose in using a site template is to save time otherwise spent building one from scratch. Conversely, you could end up spending just as much or more time modifying a previously designed template. The whole purpose is then void.
Here are some web designing tips you can use as a guide.
These tips will enable you to maximize your time while getting what you want.
- Look for unique templates
The problem with some templates is that too many people are using them. Perhaps you’ve seen the WordPress default template with the plain blue header. Imagine how many people use it just because it’s easy and some web designers don’t know how to change it.
Do you really want your site to look like thousands of others? Or would you rather offer a unique experience to your visitors?
- Find a unique template that you can modify quickly and easily
To make a template relevant to your niche, all you really need to do is change the banner and other images. Some templates make this very simple. They provide options where you can set different color schemes and images.
In other cases, you’ll need to figure out how to change the colors within the template editor itself. It’s not really as difficult as you might think. Simply scan through the page editors and look for the color settings. Just be sure to save the page first so you can put it back to original if you make a mistake.
For the image, find out the actual name of the image you want to change. Create a replacement image and give it the same name. Go into your host CPanel, locate the wp-content for your chosen theme and upload your replacement image. You might want to rename the original image in case you decide to use it later.
- Modify obvious elements but don’t go overboard
Give it your own blog title and sub-heading. Place widgets to suit your preferences. Where possible, use a widget to include an opt-in form or one of your offers. That’s about all you really need to do. Don’t get carried away designing the whole template. Make only the necessary changes.
Choosing the right template to begin with will save you a lot of time and effort. Since everyone has different ideas in how their site should look, you’ll have to use your own judgment on this.
Web design tips can cover many topics, but most important, don’t choose a template because it looks good. Choose it because it will serve your purpose.
Web designing requires creative thinking & professional expertise. An organized strategy helps in creating an effective website which can keep audience engaged on it for a longer time. But the question is what needs to be done?
Here are some tips to create a fabulous website:
Target audience: While preparing a web designing strategy, one must keep in mind what segment of society one wants to target & accordingly frame a website.
Content: Always remember users stick to a website only for 7-8 seconds & leave the website if they don’t find useful content. Websites that load faster attracts maximum crowd. Web designing strategy works on the reverse theorem i.e. less is always more. Keep the pages/ paragraphs/ chapters short & optimized.
Images/graphics: Dressing a website with an image that looks nice but doesn’t elevate the web page is a hole on your pocket. Avoid using flashy images that flicker or rotate as it decreases readability of the content & users tend to depart immediately. Optimizing images/graphics that fits the content is a web designing element that always helps even low speed broadband users to readily access the website.
Sound navigation pattern: Usability of a website should always be kept in mind while working on a strategy. It has been observed users read between the lines & pay more attention to headlines, sub-headlines, bold text etc. Hence make it a point to cache the content above the fold avoiding any scroll downs. Reducing the number of pages will make your navigation structure consistent matching users needs.
Simple Layouts: Select a simple layout that helps the users to flip through pages freely without any hindrance. Instead of putting code everywhere on the website, it is better to maintain a separate CSS. An important web designing tip is to use sitemaps & avoiding scripts like Java & Ajax.
Standard fonts & limited color scheme: Decorating a website with different colors & fonts may sound appealing but in reality it is disappointing for the audience. An important tip is to use standard fonts & a perfect combination of limited colors thereby minimizing visual distractions.
Browser/Operating System & Mobile friendly website: Website that runs smoothly on one browser but fails to function on other reduces site’s visibility. After framing a website as per the web designing strategy always check its functionality on various browsers like Google Chrome, Internet Explorer, Yahoo etc. Same goes for multiple operating systems & mobiles also.
Search bar: Always place the search bar on the top of the website within easy reach of viewers so that readers can find instantly what they are searching for.
Links: A strong tool is to avoid embedding links in a new window as this is not SEO friendly & annoys the users.
Feedback platform: A website if used effectively can serve as two-way traffic. We can get ample information about our users through a form & vice versa.